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The Power of Search Engine Optimisation (SEO) for your business

SEO in Huddersfield - Image of a laptop

SEO in Huddersfield

Are you a business in Huddersfield? Interested in SEO in Huddersfield that delivers? Contact Freeform Studios today. Today in this blog we explore benefits of SEO and how you can get started with SEO.

What does SEO mean?

SEO stands for Search Engine Optimisation. To put it simply, you optimise your website to rank at the top of Google Searches. This not only gives your company/business more visibility, but it can lead to potential leads or even clients, which is why it’s so important in the modern era of having an online presence. SEO done well, with correct keyword research, website speed performance, and backlinks, can boost your businesses online visibility and attract more visitors to your site.

Why is SEO Important? – SEO in Huddersfield

  • More Site Guests: When your site positions higher in search results, more individuals see it. This implies more chances to turn guests into customers!
  • Focused Traffic: SEO helps attract individuals genuinely interested in what you offer. It’s like fishing with the right bait!
  • Boosts Validity: A high ranking on search engines shows you’re a dependable trade partner that individuals can believe in. Think of it as a digital thumbs up!

Example in Action:

Let’s say you run a bakery in London known for tasty cupcakes. Individuals looking for “cupcakes London” might discover your site if you’ve optimized it for SEO. This brings hungry clients straight to your doorstep (or website)!

Getting Started with SEO – SEO in Huddersfield:

  • Keywords: These are the words individuals utilize to search. Think almost what your perfect client might type and sprinkle them throughout your site content.
  • Site Friendliness: Make sure your site is simple for search engines (and individuals!) to navigate. Think clear titles, quick loading times, and mobile-friendly design.
  • Quality Content: Create valuable and informative content related to your products or services. This keeps visitors engaged and shows search engines you’re an expert!

SEO: A Marathon, Not a Sprint

SEO is an ongoing process, but even little improvements can make a huge difference. By harnessing its power, you can watch your trade development take off!

Do’s and Don’ts of SEO

When reaching out to an SEO Agency, it’s important the practices they follow abide by Google’s policies. Some agencys tend to use Black hat techniques to rank your website. Although this seems like a quick solution, your website could get penalised by Google, and all your efforts and money could be wasted.  A couple things you’d need to watch out for are:

  • Keyword stuffing – unneccessarily stuffing your webpages with the target keyword, to try and rank higher.
  • Cloaking – Presenting Search Engine crawlers with one version of your website, and another to users.
  • Link farms – buying backlinks from linkfarms is seen as a spammy practice.
  • Automated content – mass producing blogs, resources, and other material that has no value
  • CTR Manipulation – People people or bots to look for your website and click on it multiple times in an effort to manipulate search rankings.

So, now that we’ve talked about the Don’ts, let’s talk about what your SEO Agency should be doing:

  1. High quality, original content that resonates with your business/brand
  2. Fast loading, clean site that is optimised
  3. Earning natural, organic backlinks through original valuable resources
  4. Optimised meta descriptions, images, alt attributes, slugs and titles for keywords
  5. Mobile responsive design
  6. Original blog content

Using these techniques, your website can ethically rank higher on Google, avoid penalities, and boost online visisbility.

Remember: SEO is a marathon, not a sprint. Keep creating incredible content, optimizing your site, and those clients will find you!

Are you a business in Huddersfield, interesting in SEO. Freeform Studios offers a competitive SEO in Huddersfield package for clients.