Creating a stronger employer journey for Brellis Recruitment
Brellis Recruitment wanted to strengthen the employer side of its website and turn more business visitors into genuine hiring enquiries. Freeform Studios delivered a new employer-focused hiring experience alongside technical SEO, page-speed improvements and new search-led web pages designed to support long-term organic growth.
The Client
Brellis Recruitment is an independent recruitment agency connecting employers with office-based and technical professionals across Warwickshire, Oxfordshire and the wider Midlands. The agency works across disciplines including automotive and technical, accountancy and finance, HR, marketing, administration, sales, customer support, procurement and senior management.
Their approach is built around quality over quantity, local market knowledge and a highly personalised recruitment service. With access to more than 40,000 active and passive candidates and a proposition centred on filling many vacancies within 1–4 weeks, the website needed to communicate the depth of the service as convincingly as the consultants do in person.
The Challenge
Brellis had a strong reputation and a well-established candidate audience, but the employer journey on the website needed more focus. Businesses arriving on the site needed a clearer explanation of why they should choose Brellis, what types of roles the team can recruit for and what would happen after making an enquiry.
At the same time, the wider site needed technical attention to support organic visibility and usability. Page-speed improvements, technical SEO fixes and stronger page architecture were required to make the website easier for search engines to understand and faster for prospective clients and candidates to use. New pages also needed to be created around commercially relevant recruitment themes, giving Brellis more entry points from organic search and more opportunities to turn traffic into enquiries.
The Solution
Freeform Studios designed and developed a new employer-focused hiring page that turns Brellis' service into a clear, conversion-led journey. The page opens with an immediate hiring proposition and builds trust through client proof, recruitment pain points, candidate reach, specialist sectors, realistic hiring timelines, recently placed roles and testimonials before guiding employers towards a direct enquiry.
We also expanded the website with new search-focused landing pages and supporting content designed around the services and recruitment areas employers are actively looking for. This created a stronger internal structure for SEO while giving visitors more relevant destinations depending on the role, sector or hiring challenge that brought them to the website.
Alongside the content and UX work, we carried out technical SEO and performance improvements across the website. This included page-speed optimisation, improving the technical foundations of key pages and refining the site so that future content and landing pages could be added without compromising usability or search performance.
The Results
The finished work gives Brellis a much stronger digital route for attracting employers as well as candidates. Businesses now land on a page built specifically around their hiring problems, with the agency's candidate reach, sectors, recently filled roles, market expertise and client proof all working together to support the decision to enquire.
The technical SEO and page-speed work strengthened the foundations underneath that experience, while the new landing pages broadened the site's ability to target commercially valuable searches. Rather than relying on a small number of general pages, Brellis now has a more scalable structure that can continue growing around locations, sectors, roles and employer needs.
