SEO that turns searches into customers.
We combine technical SEO, content strategy, high-intent landing pages and conversion-focused web design to help ambitious UK businesses earn more visibility — and turn that visibility into enquiries and sales.
More than rankings. SEO built to support growth.
Ranking on Google is useful. Ranking for the searches that actually matter to your business is better. Freeform Studios approaches SEO as part of the wider customer journey — from the first search through to the landing page, enquiry form, product page or conversion.
That means fixing technical issues, improving page speed, strengthening site architecture, creating new search-focused pages and making sure the website users land on is actually persuasive enough to win the next click.
An SEO strategy that works across your entire website.
We focus on the areas most likely to increase qualified visibility and make your website stronger over time.
Technical SEO
Resolving crawl, indexing, metadata, internal linking and structural issues that can hold organic performance back.
Page Speed & Core Web Vitals
Improving load times and front-end performance to create a faster experience for users and search engines.
Keyword Strategy
Finding commercially useful search opportunities and mapping them to the right pages, services and content.
SEO Landing Pages
Creating new service and location pages designed around real search intent rather than simply adding more content.
Local SEO
Helping location-led businesses strengthen local relevance through targeted pages, on-page signals and useful content.
Conversion Optimisation
Improving calls to action, page structure, trust signals and user journeys so increased traffic has a better chance of converting.
SEO shaped around the business, not a template.
Our work spans recruitment, local professional services and e-commerce — with each strategy adapted to how that client actually wins customers online.
Building a stronger search journey around recruitment intent.
For Brellis Recruitment, our work has gone beyond on-page tweaks. We improved the technical foundations of the website, worked on page-speed performance and created new commercially focused pages designed to match how employers search for recruitment support.
Improving the technical and commercial foundations of an e-commerce website.
Nova Peptides required a website capable of supporting a growing catalogue and ongoing digital activity. Our work included e-commerce development, ongoing SEO support, structural improvements and front-end optimisation to make key pages easier to navigate, understand and discover.
Turning local expertise into search visibility.
Isle of Wight HR Solutions needed a website that clearly communicated its HR expertise while competing for valuable local searches. We structured the site around core services and local relevance, helping create a strong organic footprint for HR-related searches on the Isle of Wight.
Find the opportunity. Fix the friction. Build the growth.
Good SEO is rarely one isolated task. We look at the technical website, the search landscape and the user journey together.
Find what is holding you back
We review technical health, page performance, existing rankings, content gaps and site structure.
Focus on commercial opportunity
We prioritise fixes and keywords based on relevance, intent and realistic business value.
Improve and expand the website
We optimise existing pages and create new landing pages where valuable search opportunities exist.
Keep improving performance
SEO becomes an ongoing process of reviewing visibility, user behaviour and new growth opportunities.
SEO and web development under one roof.
Many SEO recommendations stall because they require a developer, a designer or someone who understands the CMS. We can take an issue from audit to implementation, whether that means rewriting a page, improving WordPress performance or building an entirely new search-focused landing page.
We can implement the recommendations
No hand-off between an SEO agency and a separate website developer for everyday changes.
We think beyond traffic
We care about the quality of the landing page, the offer and whether a visitor is likely to convert.
We build around your actual market
Recruitment, local services and e-commerce all need different search strategies — so we treat them differently.
A few things clients usually ask us.
How long does SEO take to work?
SEO is a long-term growth channel rather than an instant switch. Technical fixes can have an immediate positive effect on site quality, while meaningful ranking and traffic improvements usually build over the following months depending on competition, authority and the starting point of the website.
Do you only work with WordPress websites?
WordPress and WooCommerce are a major part of our work, but the underlying SEO principles apply across platforms. We assess the website, CMS and technical limitations before recommending the best approach.
Can you build the landing pages as well as optimise them?
Yes. This is one of the biggest advantages of working with Freeform Studios. We can research the opportunity, plan the content, design the page and implement it rather than handing a strategy document back to your team.
Do you offer ongoing SEO support?
Yes. Ongoing support can include technical monitoring, content and landing-page creation, on-page optimisation, search opportunity reviews and wider website improvements.
Is SEO suitable for local businesses?
Absolutely. Local SEO can be especially valuable for service businesses because searches often have clear commercial intent. Our work with Isle of Wight HR Solutions is a good example of building a website around both specialist services and local relevance.
Ready to make organic search work harder?
Tell us what you want to grow and we’ll look at where your website, content and search visibility can work better together.
